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If Hong Kong once had “wonders that never ceased” as its marketing slogan, our Tourism Promotions Board (TPB) is dangling the carrot of “endless adventures” in 2024. To lure visitors, the tourism department’s marketing arm enhanced the TravelPH app to virtually lure you to the country’s famous dive sites, dramatic landscapes, caves, among others.  TBP continues to promote the award-winning beaches as well as the under-the-radar exotic destinations.

The agency has successfully spread the message that the Philippines is not only a leisure destination—what with its travel awards. Likewise, it has the facilities for MICE (meetings, incentives, conferences and exhibits) and offers investments.

Raising the country’s international profile in 2023, the TBP has successfully generated over P6.317 billion in negotiated sales leads and over P1-billion worth of media values across the globe. The hardworking agency organized or participated in 224 programs and events here and abroad. Forty-three of which were international trade fairs that closed nearly P5 billion in negotiated sales.

TPB  executed promotions locally and in 13 strategic markets: US, Canada, South Korea, Japan, People’s Republic of China, Germany, UK, India, Malaysia, Hong Kong, Singapore, Taiwan and Australia.

Foreign and local tour operators and buyers were invited to join familiarization trips to help them design leisure itineraries and packages to their clients. These tours helped in drawing more local and foreign tourists.

To expand the country’s attractions, TBP developed the community-based tourism programs which emphasizes the culture of our indigenous communities and to preserve our heritage.

Recognizing a strong motorcycle community, TBP set up the Philippine Motorcycle Tourism program which highlights different circuits spanning 12 regions across the Philippines. Bikers can enjoy the sceneries in the next run of this program.

As a MICE destination, statistics are proving that the Philippines has been getting more of this market. According to the Department of Tourism, the average tourist spends US$169 per day during their stay in the Philippines, while the International Congress and Conventions Association data shows that convention and exhibition-related tourists spend an average of US$553 per day.

That said, TPB continues its Enhanced MICEPlus program by providing incentives to large groups that bring in more tourists with its XL Tours, a program.

This year, Enhanced Travel Philippines App promises to be a key tool in promoting the country. It includes a directory of DOT-accredited facilities, partners, and tour guides, and access to promos for different hotels, resorts, and restaurants.  Last year, the app garnered 32,000 downloads, thanks over 500 influencers, media, opinion leaders and stakeholders.

TPB’s hard work paid off with several awards. Of note, TBP was  acknowledged as Best National Tourism Organization at the TTG Awards, a prestigious international event that honors big-name individuals and organizations. Likewise, TPB was recognized as Sustainability Leader of the Year and the Philippines as Destination of the Year by Tripzilla, Southeast Asia’s travel platform based in Singapore.

“In the spirit of collaboration, we continued our partnerships with different associations because we believe in our collective strength to bolster our tourism sector,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles in a statement.

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